Restaurant Unstoppable

valentines day restaurant tableFinding good resources for inspiration or direct support within the food and beverage industry can be difficult. There are websites and food publications like Saveur, Lucky Peach, and Bon Appetit that may have helpful ideas you can use. Restaurant books, chef memoirs, and exposés on the service industry can give perspective and ideas. Reality television shows like Restaurant Impossible, Top Chef, and Kitchen Nightmares can entertain and teach by example.

But it is face-to-face conversations with restaurant professionals that many in the food and beverage business lack the most. Thanks to the restaurant industry’s long hours, pace of business, and fierce competition restaurant leaders can easily get isolated from each other. Many restaurant pros rarely see fellow comrades, unless they run into each other at the same late night noodle shop or bar. And even then, we are frequently too exhausted to share quality resources or ideas.

Restaurant Unstoppable: The Pod Cast

Last week I was approached by Eric Cacciatore, creator of Restaurant Unstoppable, to be a guest on his weekly podcast. Restaurant Unstoppable is a weekly radio show that features industry professionals’ insights and tips on what it takes to succeed in the food and beverage industry.  I had to admit I hadn’t heard of Eric’s show, but I was intrigued by his enthusiasm and dedication to growing an online resource for restaurant professionals.

Restaurant Unstoppable is a place where restaurant people can share insights and ideas that can be accessed at any time of the day. Bravo! I like what Eric is trying to do, so I agreed to be interviewed. Who doesn’t want to be part of building something cool?

Eric sent me a rather detailed questionnaire before our interview. His questions about what it’s like being a hospitality consultant got me thinking about simple solutions I could share with people in the restaurant business.

Here are a few hiring tips I shared:

  • Smile when you interview applicants.  If the applicant is unable to smile, don’t hire them if they are applying for a front of the house position.
  • Have open interviews once a month, even if you don’t need people. It lets your current staff know how important doing great work is and it keeps you open to finding extraordinary people.
  • Pay great people more. When you find great people, pay them a little bit more than average if you can afford it. Even $.50 more an hour can go a long way in making a difference in the choices of barista or counter person. Paying more encourage great people not to go elsewhere.
  • Feed your team. Once you get a great team, make sure they’re fed. Offering a great staff meal can go a long way in making your food workers happy and perform well.

Continue reading “Restaurant Unstoppable”

Why I love working in restaurants

It’s easy to get overwhelmed by the amount of work we can do in a day. Sometimes when our work becomes challenging, it’s important to slow down. It may feel like you don’t have a lot of time, but it’s important to take the time to appreciate what you’re doing. Because at the end of your day, don’t you want to remember why you do what you do and put in so much effort?

Make a gratitude list for your vocation

When I focus on the good that comes into my life because of what I do, the more happy I get. Making a gratitude list is a great daily practice and one that helps keep me grounded.

Here’s what I’m grateful for today:

why I love restaurants
The uniform may be the same, but no two days are the same.

Why Brooke Burton loves restaurantsUnlimited access to coffee.  Lots of coffee.

Foodwoolf.comThe surroundings are inspiring. Everywhere I look there’s something (or someone) I want to know more about. Ingredients, techniques, style, craft, food stories, and big personalities abound.

hardest working restaurant peopleRestaurant people are some of the hardest working, funny, dedicated, big-hearted people I have ever met. Every day they show me how to be brave, be strong, have faith, and be strong–no matter what.

If you pay attention, you can learn something wonderful every day.

Because repetition of a simple act can bring mastery.

Every day is a huge challenge. Every day has its own big rewards.

Why I, Brooke Burton, love restaurantsI may not eat all day, but when I finally do get a meal, it’s usually pretty mind blowing.

The light.

It’s quiet in the chaos.

Being of service to othersI love food, knives, fire, movement, and the energy of a busy dining room. Oh, and I don’t do well in cubicles.

Tasting beautiful things is a job requirement.

What I learn at work, I bring home to my kitchen.

What are you grateful for?

Thank you, Ray Bradbury

An-essay-on-Ray-Bradbury-from-Foodwoolf.com

Ray Bradbury, a man of science, imagination, and other worldly creativity, departed this dimension on June 6th, 2012. Little more than a week since his death, many have written words of thanks and appreciation to applaud Bradbury for the limitlessness of his imagination and the power of his words.

Ray Bradbury was a teacher on the page as well as a mentor in life. Threading back through my memories, I can pin point a priceless interaction I had with the writer while I was attending film school. The year was 1999 and I was a hungry screenwriting student at a small Los Angeles film school. My screenwriting mentor introduced me to Mr. Bradbury at an on-campus event. I recall focusing on Bradbury’s hair–it was thick like a horse’s and colorless white–as he offered me surprisingly kind words of encouragement on the writing process. I was overwhelmed to be in the presence of such a famous writer, but his words gave me courage.

The brief encounter and his book “Zen in the Art of Writing” gave me the bravery to ask the man if I could take a stab at writing an adaptation of one of his short stories for a video assignment for my school. So blinded by optimism and hope, I didn’t even attempt any kind of promise of financial enticement. But then how could I? I was without any income and was living off a school loan that barely covered my rent, let alone a meager food allowance. I looked past my own lack of experience, crossed my fingers, and took the huge leap of faith.

Miraculously, Bradbury agreed to read my pages and think over my request.  I wrote a draft.  The director sent the pages along with the obligatory contract my film school required for usage of any original work.

In the interim, I chewed my nail-beds clean. I paced. I may have even drank a bottle of cheap wine to take the edge off.

Soon after, Mr. Bradbury’s responded. Continue reading “Thank you, Ray Bradbury”

Grateful

I am overwhelmed with gratitude. Today I say thank you for being alive, for the love of my husband, the support of my friends, the sun in the sky, the challenges in life that give me a chance to grow, the glorious stuff I pile up on spoons and forks, and every breath I take.  Lastly, I say thank you the Big and Great inspiration that fills me with the hope to be a better person and create something beautiful in everything I do. Being nominated for Best Piece of Culinary Writing is the sweetest frosting on my birthday cake and something I am incredibly thankful for.

 

Service 101: Opening a Restaurant

Opening a restaurant is grueling.  You think you know the depths of hard work and then–just when you think you’ve got everything planned out–the undertow of the process takes hold of you and pulls you under. You never think a restaurant opening can be any harder than the last one you did, and yet…here you are struggling to keep afloat.

There’s no time to think about how many hours you’ve been working when you’re in the process of getting a restaurant ready for the public. Things go wrong. People drop away. Plans change. Equipment doesn’t show up. Things get hard. Then, everything starts to go great. And just when you think you’re about to catch your breath, something unexpected occurs. The doo-doo hits the fan and you’re challenged to push yourself even harder than before.

But when restaurants are your life, you can’t help but enjoy the dare. Can you go another hour without a meal? Is it possible to get one hour less sleep so you can do that one more task? In the big test of opening, the days end with meals that are barely chewed (inhaled, really), clothes are left in a hump at the end of the bed, and your face–covered in a thin veil of construction zone dust–gets a pillow case compress rather than a good washing because you can barely keep your eyes open. Your mind spins through through dreams in order to work out the last unconscious detail.

Yes, restaurant openings are demanding.  But they’re also damn sexy.

The work builds camaraderie and professional growth. The work is so consuming, you can survive on almost no sleep or food–making restaurant openings a whole new kind of diet that helps you lose a few pounds while allowing you to eat whatever little tiny bit of decadent food you can wrap your mitts around.

Do enough restaurant openings, and you begin to realize you can do and learn more than you ever thought you could. You stumble upon little discoveries, like the way you short-cut a problem with a novel approach or great idea, or uncover a way to save the business a bunch of money by thinking outside of the box. Or find a deep well of kindness, rather than frustration. Continue reading “Service 101: Opening a Restaurant”

The Meaning of Words

the meaning of words
Honored

“You know what I can’t stand?” a food writer recently said over dinner. “How many people feel the need to say they’re honored and humbled whenever they write about all the great things that happen to them.”

The table of creative types groaned and rolled their eyes in agreement.  I sat in stunned silence. What’s so wrong about the words honored and humbled?

Another friend added, “I understand if you’ve got lots of great things going on in your life. But don’t waste our time with honored and humbled when a simple thank you would suffice.” Conversation faded to the background. My mind spun. What about these two words could be so offensive?

The more I thought about it, I realized what my friends were really saying wasn’t that the words honored and humbled are bad. Not at all. What they were complaining about was how those words had become trite. But why had so many people (even people like me) used “honored and humbled” so much? Those questions got me thinking about what might really be going on.

What’s the big deal?

It seems that whenever the words honored and humbled appear online, they tend to be followed by a brief announcement of some personal success. If you’ve ever followed @humblebrag on Twitter, you’ll see my friends aren’t alone in noticing a trend in how people communicate good news online.  Some people honestly mean what they say, while others use words like honored, humbled to subjugate a self-congratulatory agenda. Unfortunately, for those who use this phrase often, the predictability of the combination of words has become so clichéd, honored and humbled hold no truth within them any more.

The struggle between balancing core values and a public persona has many of us bloggers scrambling for words that will protect our sense of identity. But the thing is, no matter how humble we may be, the instant transfer of important and mundane details of our daily lives to hundreds, thousands, or millions of followers on Twitter automatically qualifies us as social media show offs. No matter what words we use to try to ease our discomfort in our situation, the truth of the matter remains, our relationship with social media has many of us experiencing an identity crisis.

Continue reading “The Meaning of Words”

Food Blog Ethics in Columbia Journalism Review

It’s been nine months since my writing partner, Leah Greenstein, and I created Food Ethics and our controversial Food Blog Code of Ethics. In those months, much has happened here in the world of online food writing and criticism. The Federal Trade Commission has made it punishable by law for big (and little) companies to give money and gifts to bloggers without being transparent about it. One blog offers badges to denote a commitment to honesty and integrity. Blogs that once skirted the issue of freebies and comps, now openly state their affiliations, biases, and disclose freebies.

But when Leah and I first decided to write our statement of purpose nine months ago—for the sake of being clear on what we stood for in online writing—the topic of ethics in the blogosphere was something that was whispered between online writers. Many had opinions, but few were willing to publish their thoughts on the matter. So, when Leah and I decided it was time we write out our five-point manifesto on food blog ethics, our words and point of view caused a lot of controversy. We were shocked at how many people got engaged (and enraged) and suddenly everyone was talking about ethics. In a time when most people were interested in new iPhone apps and the birth of Twitter, we were ecstatic that we were surrounded by people arguing about philosophy. Getting people to think about the effect of their words before they hit PUBLISH was our goal.

So it was with great pleasure that Leah and I discovered Food Ethics was mentioned by Robert Seitsema, the author and food critic for the Village Voice in his comprehensive Columbia Journalism Review article, “Everyone Eats…But that doesn’t make you a restaurant critic”. In it, he masterfully charts the history of restaurant reviewing in the United States since the 1970’s and the effect of a handful of people on food writing.

Continue to Read More about Food Blog Ethics in Columbia Journalism Review »

Food Woolf Nominated for Foodbuzz ‘Best Writing Voice’ Award

Food Woolf

I got the news today that I was nominated for Food Buzz.com’s food blogging award for “Best Writing Voice.” Amy, my editor at the LA Weekly’s food blog, emailed me with the news.

First of all, it should be stated that I still can’t believe I’m getting paid to write about food. Add to that, the fact that I’m getting paid to write about food at a Pulitzer Prize winning weekly newspaper that won that award for the incredible food writing of Mr. Jonathan Gold. Then, sprinkle on top of that, the fact that the only reason my food editor agreed to interview me for a job was because of the writing found here on this blog–it’s officially mind blowing what this blog has done for me.

I’m jump-up-and-down happy.  Just typing the sentence “my editor emailed me the good news that I was nominated for Best Writing Voice” has my heart racing. I can’t believe it. It’s such an honor to be considered.

Continue Food Buzz Blog Awards »

Food Blogging News Weekly Round Up: May 29

When burning books might be a good idea
Librarians are quick to defend freedom of speech, but a handful of them aren’t afraid to talk about the need for current titles. Proof that librarians really know when it’s time to pull a book from the shelf. Here at Awful Library Books.

Keep your hands to yourself
A regular feature at Chronicle Books’ blog is this 7×7 column that offers a restaurant insider’s view of what it takes to wait tables. Her most recent post offers this advice: Hands off! *And since the general dining public doesn’t seem to understand this concept, here is a simple reminder:

Touching your waiter is a real no-no! If you don’t know what I mean, ponder this: when was the last time you reached out and tapped your bank teller on the shoulder for service?

Burgers for everyone

Clinton loved em. Obama likes ’em too. Our new president loves his burgers.

Follow this
Ad Age thinks there are 25 people you really should be following on Twitter. Here are twenty-five cutting edge social media people you should know about.

Food Blog News Weekly Round Up: May 19

A weekly round up of some of the week’s top national and Los Angeles-based food blogging news…

–The Federal Trade Commission is planning to require bloggers’ full disclosure of receiving freebies. Douglas MacMillan staff writer for BusinessWeek writes,

“The world’s more ambitious bloggers like to call themselves ‘citizen journalists.’ The government is trying to make sure these heralds don’t turn into citizen advertisers.”

–The New York Times introduces a new large format photo/video blog called The Lens. A visual coffee break.

–Frank Bruni, long time restaurant food critic of the New York Times leaves his weekly dining column to become a “writer-at-large” on the staff of The New York Times Sunday Magazine. Bruni writes a heartfelt letter goodbye while the food-intelligentsia are betting who will replace him.

–After much anticipation (and peering into paper covered windows and months of construction), The Farmer’s Kitchen–run by the nonprofit group, Sustainable Economic Enterprises of Los Angeles, that also runs the Hollywood Farmers’ Market–opened this weekend in Hollywood.

The Kitchen’s hours are still a work in progress, but are expected to be open on Sundays from 7:30 am until 2 pm and Tuesday through Thursday 11:30 am until 3 pm

–If you live in LA and are looking for something to do (before you die) LA Food blogger Caroline on Crack gives her bucket list of things to eat and do in LA.

Foodbuzz 24, 24, 24: Farmers’ Market Iron Chef: Battle in the Kitchen

PRESS RELEASE (Los Angeles) Saturday, September 20th. Celebrating the launch of the Foodbuzz.com, an Internet food blog community, 24 featured publishers from around the world simultaneously participated in an array of culinary events across the globe.

One such event included two food bloggers, Food Woolf.com and SpicySaltySweet.com. The two bloggers—-both writing partners and Food Buzz featured publishers, battled it out in the kitchen in an Iron Chef-styled challenge.

Without the aid of sous-chefs or an arena-sized kitchen, the two Los Angeles-based food writers challenged themselves in a timed cooking challenge inspired by the bounty of produce available at the Santa Monica Farmers market. The challengers had two hours to prep, cook and plate three dishes focused on one main fall ingredient: Apples.

Dishes were presented to a panel of food lovers and food industry professionals and the trio of courses were evaluated on taste, plating and originality.

The judges deliberated over scores and, after some discussion, revealed the winning chef and her slim three point lead score. Food Woolf, also a long time friend and writing partner of Spicy Salty Sweet, was quick to point out to all involved how close the scores were.

“It’s not about who’s the better chef. It’s about whose dishes came out great this one day.”

Battle Apple

The challengers:
Food Blogger–Food Woolf (aka Brooke Burton)

IMG_2440

Stats
From: Newbury, Massachusetts
Food Blog: Foodwoolf.com
Current job: writer, waiter
Cuisine: Farm driven American/European
Interests: eating, photographing food, reading cookbooks, hiking Runyon Canyon,
Ideal secret ingredient: bacon
Culinary inspirations: Nancy Silverton, Alice Waters, Mario Batali and farmers
Ideal judge: An enthusiastic eater
Culinary secret weapon: Passion!
Favorite restaurant: Pizzeria Mozza, Chez Panisse Café, Hungry Cat
Favorite food: Do I have to choose just one?
Food you won’t go near: food with a shelf life of over twenty years (think Twinkies)
Favorite food destination: Italy
Alternative food job: cook, restaurant owner

HER CHALLENGER:

Food Blog: www.spicysaltysweet.com

Current job: food & wine writer
Cuisine: Mediterranean
Interests: Cooking, eating traveling, hiking, camping, drinking and making wine
Ideal secret ingredient: tomato
Culinary inspirations: local farmers, Italian grandmas, Nancy Silverton, Mario Batali, Alton Brown
Ideal judge: Anthony Bourdain. He never lies and his critiques are always quotable.
Culinary secret weapon: Homemade ricotta
Favorite restaurant: O Ya in Boston, Pizzeria Mozza, Cyrus in Healdsburg
Favorite food: If I had to eat one thing for the rest of my life it would be pizza, it’s so versatile! And bacon.
Food you won’t go near: brains
Favorite food destination: In the U.S.–Sonoma County. Abroad? Italy, baby.
Alternative food job: Maybe one day I’ll make a little wine.

BEHIND THE SCENES:IT’S NOT ABOUT WINNING, IT’S HOW YOU PLAY THE GAME

7AM. With less than five hours of sleep after a late night at work, I pull myself from bed. I must prepare for battle. I flip on the kitchen lights and inspect the red suitcase I’ve filled with frying pans, knives, cutting boards, wooden spoons and mixing bowls. I empty my pantry and fill three canvas sacks with imported vinegars, Italian olive oils and sea salt. Never can be too prepared.

9 AM. With reusable shopping bags in hand and recipes memorized, Leah and I arrive at Santa Monica Farmers Market eager to discover our secret ingredient. Scanning the stands covered with muli-colored heirlooms and classic breeds of blush and green apples, the bounty of the markets’ abundant fall produce clearly dictates its decision: the secret ingredient is apple.

“May the battle begin!”

With just one hour to collect our ingredients, Leah and I take off in different directions. Within minutes, it the sweet smell of dozens of heirloom apples from Cirone Farms’ See Canyon market stand that draws my competitor and me together.

We sample crescent slices of the dozens of heirloom apple varieties like the Spitzenberg, Jonathan, Jonalicious, Fuji, Bellflower, and Hawkeye from the San Luis Obisbo apple farm.

It is the red-skinned, tart and sweet Spitzenberg (Thomas Jefferson’s favorite apple), however, that both Leah and I are drawn to for its complexity flavor. Leah and I snap up pounds of the Spitzenbergs. She buys Newton Pippins, Muutsus and Red Stripes while I grab handfuls of Jonalicious for their balance of sweet and tart and two softball-sized green Bellflowers, for their crisp texture and abundant, tart juice.

Applese at SM Farmers' market

10:30 AM. My hook and go cart is heavy with newly purchased fresh goat cheese from the Farmstead Artisan goat cheese makers; apple cider and squash from Rocky Canyon; spinach and herbs from Maggie’s Farm; and heirloom zebra tomatoes from Munak.

10:45 AM. Thanks to some help from Eddie, the kindly butcher that put aside some organic duck breast for me, the trip Whole Foods of Santa Monica for protein and hard to find ingredients is a success. With a budget of $100 each, Leah and I have successfully purchased fresh, beautiful and straight-from-the-source ingredients for us to feed three courses to five judges.

pre-challenge marketing

12 AM. Arrive at our version of kitchen stadium: my friend Pilar’s house. Leah and I unload my kitchen suitcase filled with cooking gear and bagged pantry items from my car. From her trunk we pull a wine crate packed with knives, mixing bowls and serving utensils and a cardboard box filled with dishes. Once inside the large kitchen, we claim a side of the marble-topped kitchen island and begin organizing our cooking stations.

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1 PM. Our esteemed panel of judges arrives.

The judges–food professionals, a restaurant publicity maven and a food lover–discuss voting procedure, the ethics of dressing dogs in cute outfits and food culture while Leah and I finalize the organization of our menus.

1:10 PM. Nick, one of our judges, flips a coin to decide which blogger will begin cooking. With a thirty-minute window between the two of us, the kitchen will be free to each chef for thirty minutes and each will have a chance to present their food without losing the dishes’ integrity.

ALLEZ-CUIZINE!

I watch Leah furiously begin chopping apples. I smile at her as she works. Her face is tight with concentration. She rarely looks up from her cutting board. I try to make conversation with the judges, but really, I’m thinking about the time. I watch the digital numbers on my wrist as I wait for:

1:40 Based on my time line and planned menu, I decide to prep and cook my butternut squash puree first. I slice away at the tough skin as I watch Leah drape cheesecloth over a plastic prep container and note the rising temperature of the raw milk she’s poured into a stockpot. As she checks the thermometer on the pot, I gasp when I realize what she’s doing. Leah is making cheese.

Cheese making

While the clock starts to tick away at my prep time, I mix up a blend of apple cider, calvados, Averna and dark rum. I pour it over ice with a nickel-sized slice of lemon zest and serve it to the judges (before judging has even begun) as an apertif. The judges clink glasses with me and take a sip. Mulled apples, pie spices and toast coat my tongue and sends my heart racing. But there’s no time for drinking cocktails. I’ve got cooking to do.

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Leah zips past me as I stand at the stove. She washes a pot at the sink and returns it to one of her two burners at the four-burner stove. I watch her begin what looks like an apple risotto. Her smile confirms it as I give her a high five for choosing such high-difficulty dishes.

“Looks like the competitors are much too friendly,” notes one of the judges.

Leah preps

Time shape shifts as I prepare my dishes. There’s a calm that’s come over me. The swirl of sound as the judges speak disappears as I prepare the duck breasts. I slice away at unwanted textures of bone or connective tissue as I replay the memory of the kitchen prep I’ve watched in restaurant back kitchens. I set the mental image of my kitchen heroes and mimic their knife technique. I slice cross patterns into the fat of the duck and admire the patterns of white skin and crimson meat.

Despite the growing level of excitement in the kitchen, I find myself slipping into an almost meditative state. I prepare an apple gastrique and still have time to marvel at the syrupy texture of the sauce. I taste flavors of the veal stock, the sweet and tart of the apple, the balance of salt to pepper. I enjoy the nuanced colors of the apple as they caramelize in the pan. Despite the pressures of time, I find myself enjoying the beauty of cooking a new dish.

It must be my well-seasoned cast iron skillet making me feel this confident. Using a battle-axe of a fry pan, I feel like a confident toddler with a security blanket. I turn up the flame on my skillet until I can feel the heat on the palm of my hand when I hold it just above the pan’s coal-black surface. I toss the duck breasts onto the hot metal and listen to the hiss of meat searing.

My calm waivers while pureeing a cooked butternut squash and apples. Orange pulp splatters the white cabinets like a Pollack painting as my hand held mixer breaks in half. I ditch the immersion blender.

3:40 PM. I pull chilled plates from the refrigerator and begin plating my composed spinach salad. I toss the greens in salt and pepper, drizzle the leaves with a Spanish olive oil and then drizzle the salad with lemon juice and apple cider vinegar. I plate the greens and add the artisan goat cheese, candied nuts, and sautéed Bellewether green apples. I toss the quartered, green heirloom tomatoes in lemon juice and olive oil (just like Alice Waters taught me to do in her Café Cookbook) and add them to the salad. I question my choice of apples and green tomatoes for a moment, and decide to stick with my original plan.

I slice the duck breast and discover the meat is cooked pink all the way through. The meat looks exactly as I wanted it, but the duck’s fatty layer remains. I decide against trying to render off the duck fat, for fear of overcooking the meat.

I finish caramelizing apples with cream and sugar as the judges demand the next course. I add a splash of Calvados from a Normandy and grab the store bought gelato (a cheat, I know) from the freezer. As the last few seconds tick away, I realize the plates I planned to use are much too big. I become frantic as I search my host’s cabinets for smaller dishes. I snatch tea cups from the shelves and claw clumsy balls of vanilla ice cream from the frozen solid pint container. The ice cream scoop hits the floor and I let out an audible yelp.

My husband steps in to pluck the scoop off of the floor. There’s another call for my third and final course. I’m not going to make it! Forget about perfect quenelles of ice cream. I toss the ice cream into tea cups and rush to the judges table. So much for my zen like calm.

My Dishes

Spinach salad with sauteed green apples with green tomatoes
Spinach and Bellflower apple salad with Farmstead Artisan Goat Cheese, candied peanuts and green heirloom tomatoes

Duck with apple squash puree
Pan seared duck breast with Jonalicious gastrique, pureed apple and butternut squash, and candied apples

Naked Pie: Caramelized apples with Calvados and Vanilla Ice Cream
Naked Pie: Caramelized Spizenburg apples with Calvados and vanilla ice cream

While the judges deliberate, Leah and I stand in the kitchen like two shell-shocked warriors. We share appreciatory smiles while we hungrily chew the extra scraps from our dishes. We’re tired, exhausted, hungry and in need of a drink. Water or alcohol, it doesn’t matter. Something. Anything.

The judges call us to the table for the final judgment. The scores (plating, originality and taste) have been tallied.

The Judges

“The judges have decided. It was a very close race. With the winning score of 68 points, the winner is…”

Final Judgement

The judges announce my name and my face flushes. I can’t believe it. I’ve won? But what about the lacking salt on the duck? The choice of greens in my salad? The big tea cup instead of a bowl for my dessert?

I scan the judging cards and see the numbers all add up. I won by three taste points.

Leah and I take a seat at the judges’ table to taste what remains of the dishes after two judges leave before they’re late for a night of service at their busy restaurant jobs. It’s the first chance we’ve had all day to sit down and relax.

It’s wonderful tasting Leah’s apple dishes. Her palate cleansing apple and fennel salad is refreshingly simple. The perfectly cooked Pork loin with its sweet and spicy relish is by far the best savory course of them all. The doughy fritter, delicate cheese drizzled with honey reminds me of a sophisticated fairground dessert. Even though I feel a sense of pride for winning, I know we both have won. The element of competition raised our game, made us better chefs and inspired us to take chances.

After facing the heat of our make-shift kitchen stadium, Leah and I–two food bloggers, writing partners, featured publishers and, most importantly, friends—are still just as unified as ever. Maybe even more unified than before.

LA's best kept wine secret: The Wine Hotel

The Wine Hotel
If you find a hidden gem or an amazing bargain, do you tell the world or keep the information to yourself? For some, keeping the inexpensive getaway, a cheap ethnic market or clothing sale under wraps is essential in maintaining their front of the line status as well as keeping the hidden spot’s prices low.

For others, there is no such thing as a secret spot. These sorts of people tell anyone that will listen their “insider information” until that secret spot becomes so popular it’s ruined. Then there are people like me, a half-breed of secretive local and flamboyant big mouth, who believes there’s a happy medium to the Secret vs. Success issue. When I find a secret spot, I feel obligated to share my newfound information with trusted friends.

Which is why I thought I should come out and tell you, my trusted readers, about the amazing little wine store that almost no one in LA knows about. If you don’t live in LA, stop reading. But if you live anywhere near the 3rd and Fairfax area, you really ought to know that there’s an amazing wine store just around the corner. And it’s hiding from you.

The Wine Hotel

Located on the corner of Third and Cochran, this windowless (and seemingly door-less) yellow building is easy to miss. Other than the hand-lettered sign that simply reads “The Wine Hotel” outside, there is nothing to tell potential customers that there is a wine store located somewhere inside. But there is. Trust me.

Things to know before you go:

The first thing you should know before you visit the current incarnation of The Wine Hotel is that it is a wine store and wine storage facility in transition. Recently purchased by world renown wine specialists and wine collectors Rudy Kurniawan and Paul Wasserman, the pair plan to turn this once unsuccessful wine storage facility into Terroir: a wine buyer’s and wine collector’s Mecca.

Going against all feng shui laws, the front door is located in the back of the building. The only way to access the door, requires you to take a walk down the battered back alleyway. The door, once you locate it, looks like this:
The Wine Hotel

Though this pretty, windowed, wood door may appear to be locked, it probably isn’t. Push, pull and when all else fails, knock. Once inside, Dan, the store’s friendly wine expert and only employee, will most likely be the face that greets you.

The Wine Hotel
Dan is an agreeable guy that reminds me of a brainy Simpson’s character, who will always greet you with a nod or a grin and is always ready to share with you his incredible wealth of wine history and tasting notes. Tell him what you like and what you want to spend and get ready for a wonderful wine education. Take notes if you are fast of hand, because Dan has a lot to of great information to share. Want a show stopping Rioja for under 20? Dan recommends the R. Lopez de Heredia, “Vin Cubillo” Crianza, 2002. How about a tasty white from the Alto Adige? Dan might suggest the 2006 Garlider “Valle Isarco” Muller Thurgau, for less than 10 bucks. Dan’s fast and furious suggestions are punctuated with excited information, intriguing names, tid-bits on little known grapes and funny stories. Most surprising, even the rare and collectable bottles sport reasonable price tags.

The Wine Hotel

Be warned, there’s nothing fancy about the current incarnation of The Wine Hotel. The space has an office in transition, rough around the edges feel–but not for long. Extensive renovations will soon be undertaken which will transform the space into a sleek and modern retail space, wine storage facility and tasting room.

The Wine Hotel

In the meantime, I suggest spending a some time to talk with the highly educated wine sellers and follow their suggestions as you decide just how much well-priced wine you can afford to buy RIGHT NOW–before it becomes the popular wine destination it plans to be.

The Wine Hotel (soon to be Terroir)
5800 West Third Street
Los Angeles, CA 90036
323-937-9463

Hours:
Monday- Friday 11:am to 7:00pm
Saturday 11:am to 7:00pm
Sunday closed